George Orwell, from whom we take our inspiration, was right – the abuse of language is a threat to society. This abuse has become worse. Everyone today is a publisher; everyone struggles to be heard; thoughtless shouting gets louder.

Poor language expresses shoddy thinking. Shoddy thinking results in slipshod writing.

Intelligent organisations know better than to succumb to this degradation of thought and language. But to whom can they turn?


Language used reflects the quality of thought. Orwell exists to satisfy this growing demand for influential content created for intelligent, far-sighted organisations.